Turn window shopping into viewings with lead generation techniques!

Our experts always say that a business website should be the central hub of business activity. Everything you do online should point back towards your website, from Google Ads and social media channels to email signatures and letterheads.

But an estate agency website takes this theory even further.

Estate agent websites have so much to do and achieve. They’re your shop window, your inventory list, a library of content and a route to increased brand exposure. But they’re also responsible for a massive part of your estate agency’s lead generation. Even more so than in other industries, considering those seeking property typically start online rather than the high street.

Estate agency websites need to include a variety of functions and techniques to help generate as many warm and hot leads as possible. Today we’re going to look at some of the best ways an estate agency website can generate leads.

Effective Calls to Action (CTAs)

A Call to Action (CTA) is a short sentence or phrase that is used to get the reader to take action at that moment. For an estate agent, the CTA could try and get the reader to enquire about a property or book a viewing.

A CTA is usually written in a copywriting style that stirs emotion quickly and urges the reader to make contact or potentially miss out on a deal or opportunity. Websites should include many CTAs throughout different web pages, including property listings. By creating effective CTAs - possibly with the help of copywriting services – you can improve your website's conversion rate.

SEO keyphrase research

Search Engine Optimisation (SEO) keyword research is research into what your target market is searching for the most online. For example, those living in the same town or city as your estate agency may be searching “flats to rent in [Town/city name]” or “2 bed to rent in [City/Town name]”.

You can use long-tail keyphrases and add them to the content on your website. This will help your website rank higher on search engines when people search for these phrases and get more eyeballs on your website listings.

Live chat feature

Live chat features are growing in popularity on websites, including estate agency sites. These chatbots provide automated and round-the-clock information to website visitors with the main purposes of assisting and filtering out invaluable queries to save businesses time and money.

But live chat features can also be used to capture the names and contact information of website visitors, usually at the start of the chat session. This information – with permission – can be used by staff to make contact, keeping the conversation going with previous site visitors. Thus, keeping them within your sales funnel.

Using blogs as lead generators

Not every estate agent realises the value of adding a blog to their website. But the research tells us something different.

Hubspot researched the difference between websites that do and don’t actively blog and identified remarkable results. One finding revealed that websites with an active blog generated 55% more website visitors on average.

Blogging can achieve this in combination with the aforementioned SEO keyphrase research. By creating blog content that internet surfers are looking for, they’re more likely to click your blog post and end up on your website.

This may be especially useful to attract leads such as landlords – after researching about becoming a landlord in one of your posts, you’ll become a name they already have in their heads when they start to take the process more seriously.

Estate agency web design that generates leads

Here at WEBPRO Estate, we design professional websites for estate agents that maximise lead generation potential. Our websites are made to help your business generate leads in an array of ways. If you want a simple solution to achieving lead generation from your website design, including a blog section, live chat features and effective CTAs, look no further.  

Recap: An estate agency website can be adapted to maximise the potential to generate more leads and increase profitability. But some estate agency websites are falling short by not testing their CTAs, not utilising SEO keyphrase research, omitting a chatbot feature and not publishing regular SEO blogs.

P.S. WEBPRO Estate can also help increase the lead generation potential of estate agency websites that weren’t designed and built by us. Call us to learn more!