Say hello to automated customer service from your website! 

The nature of an estate agency business means communications and queries are always flooding in. From viewing requests to existing client repairs, estate agents are often overwhelmed with admin tasks and emails to respond to.  

So, what if there was a way your website could take some of the pressure off, leaving you to respond to valuable or profitable communications? There is a way – and it’s called a live chatbot.

What is a live chatbot? 

A live chatbot is a feature that can be added to a website to provide automated customer service. The chatbot utilises computer programming and text algorithms to simulate real human conversations.

Specific phrases or keywords will allow the chatbot to reply like a human customer service adviser, answering queries or sharing links so the website visitor can find relevant information efficiently. Live chat features like these are running 24 hours per day and enable you to engage with prospective leads effortlessly at any time.  

A live chatbot is not entirely the same as a live customer service chat. The latter may use a real human replying to messages, either internally as a member of your existing team or externally from a contact centre. Although there will be fewer communication problems with a real human, it costs a lot more in terms of time and money to run.

Live chatbots save businesses time (and money!) 

Adding a live chatbot on your website will reduce some communications and queries. The chat feature will filter out any simple or standard common questions and answer them for you. Therefore, the chat feature saves your staff from having to answer the same frequent emails. And it also means any enquiries that do come in will be more valuable to the business.  

For example, if a landlord wanted to know about your fees. They can use the live chat function where the chatbot would link the user to your fees page, which they may have missed while browsing. This prevents them from having to email you or call. If they do decide to email or call, it is more likely to ask you to advertise their property because your fees are agreeable.  

Chatbots satisfy consumer preferences 

Research indicates that more than 50% of us would prefer not to call when first making contact with a business. We would prefer to feel out the situation using other methods, such as social media, emailing, and you guessed it – live chat features. 

By satisfying these consumer preferences, your estate agency becomes more approachable to potential landlords, sellers, renters and buyers. The live chat function on your website may generate leads that it wouldn’t have been able to previously.  

Live chats capture lead’s data 

Some live chats can be programmed to capture the data of leads that use this feature. This usually happens at the beginning of the chat, asking for the name and email address of the website visitor.  

Your staff can use this contact information (with permission) to make further contact at a later date. By reaching out, you can keep the conversation going and might be able to convert some of those leads into property viewings or clients.  

Get WEBPRO Estate to add your live chat chatbot! 

WEBPRO Estate can add a live chat feature to your estate agency website. Our team of skilled developers will implement a live chat feature that meets your vision and business needs. To discuss the details of your proposed chatbot, why not send us a message or pick up the phone.  

Recap: A live chatbot is a website feature that utilises computer programming to deliver simulated human conversation. This offers website users unlimited access to customer service and support. But it also benefits your estate agency by cutting admin time and costs and ensuring only valuable enquiries come through.  

P.S. You don’t have to own a WEBPRO Estate website to benefit from our additional services. We can add a live chat feature to your site, even if it was made by someone else.