Has your brand got gaps? 

There are so many excellent opportunities to showcase your brand across your business, and this is certainly true for estate agencies who are on the move and meet lots of potential clients each day. However, one of the common mistakes our branding team find is that an estate agency will pay for a fantastic logo and choose an appropriate colour scheme, but not do enough with it. You might have gaps in your company-wide branding and not even realise it. Join us as we discuss branding beyond your logo and colour scheme.

Is an estate agency brand just a logo? 

Your logo is one of the most important parts of your branding, but it is not the only thing that makes up your brand. An estate agency brand is made up of different things, including your logo, your colour scheme, the shapes and design you use, your business font, and the way your words are formulated (i.e., your style) and even your website domain name. Yes, all of these things contribute to your overall brand and should have consistency and focus.  

Filling in the gaps in your estate agency brand 

When estate agency businesses contact us to discuss their branding, we usually find that they already have a professional logo and have decided on a colour scheme. Side note, if you need a new logo, our graphic designers and branding experts can certainly help with that. But for most estate agencies, this is where the story ends.  

Their logo and colour scheme may be an excellent choice, but it’s typically only visible on their website, when it should go further. Our team can add to what you have already created and spread it around the rest of your business in places you have missed, creating a more complete and holistic brand.  

Creating branded business materials 

Your logo and colour scheme should be consistent throughout all of your business materials, which includes your (online) brochures for available property listings, print-based marketing materials, letterheads, office stationery and any similar materials. You may even want to add touches of your branding to signage that is dotted around your office or to the side of company cars.  

Our team can add your (new) logo to all of your business materials and signage, ensuring the sizing and quality of the image is perfect throughout. We can also implement aspects of your colour scheme and shapes to each document, taking an individual approach to each material based on available space and positioning.  

Adding your brand to social media 

Social media is a fantastic way to maintain engagement with current clients and to promote properties in specific locations. But it is also an opportunity to highlight your branding, which shouldn’t be overlooked. Many estate agencies are operating with social media visuals that do not follow the professional branding on their website. And some haven’t even added their logo to their social media – or scaled it correctly.  

WEBPRO Estate can assist with the creation of content for social media, including profile banners, profile images, intro text and more. All of our content will be brand-driven by encompassing your logo, colour scheme and tone of voice when required.  

Why choose WEBPRO Estate branding services? 

WEBPRO Estate houses some of the best marketing and branding professionals in town. Our team is selected after a strict hiring process, demanding years of experience. Our staff don’t just have branding know-how, but we have a track record of applying our trade in the estate agency industry, allowing us to uncover what will and will not work for your business.  

Recap: Not enough estate agencies are making the most of their chosen colour scheme and professional logo. These things should be easily visible across your business, especially on business materials, print-based marketing and inside your office on stationery and signage. WEBPRO Estate can ensure you’re shouting your brand from the rooftops across all business materials.  

P.S. If you don’t already own a professional and modern logo for your estate agency, our graphic designers are available to brainstorm different concepts until you are 100% satisfied.