AdWords Management Services

Whether you already use AdWords and would like to outsource your campaign management or you aren’t familiar with this marketing method at all, WEBPRO Estate can help. AdWords is a way of promoting your estate agency business online. By producing an advertisement that contains carefully chosen keywords and key phrases connected with your estate agency business, your ad will be made visible to whoever searches using those specific words or phrases. There will be a link to your website and if done correctly, the ad will lead customers straight to your site.

We can assist with parts or all of your AdWords campaign, whether you need a full AdWords management service or if you just need a little support, no problem. Our team have a great deal of AdWords experience in the estate agency sector, so we can help with ad design, marketplace research, reviewing and restructuring your campaign, to name just a few of our services in this area.

Review your campaigns

It is so important that your AdWords campaigns are carefully reviewed. Without evaluating the effectiveness of each campaign, you could end up wasting valuable resources – time and money – on a marketing project that, if managed well, has the potential to bring tangible results for your company. We use measurement tools, such as Google Analytics, to determine how well it is working. We look at many factors, including how many people are able to see your ads, how many website visitors you are getting and so much more. We systematically analyse segments at a time so that we can identify poorer performing areas more quickly. And we look for unpredictable results, where patterns aren’t easy to spot.

Restructure your campaign

Unsurprisingly, there is no such thing as a correct structure for your campaign. That said, it’s important to get the right structure for your business. That means knowing when and how to restructure it, if necessary. The WEBPRO Estate team can help you to do this. Practised in recognising when and knowing how to do so, the first thing we advise is not to do it simply for the sake of doing it. It may not be easy to tell at first glance that a campaign isn’t operating as effectively as it could do if it is producing good results. We know the signs to look out for when helping estate agency clients to decide whether to restructure or not. For example, if it is taking up an unreasonable amount of time to manage, then it’s time to take action.