Lead Generation

Are you happy to see that business is booming right now? Are you thinking of expanding?

Or are things ticking along nicely, though you feel it’s time to give your business a boost? Perhaps you’re experiencing a lull at the moment and you want to take swift action to bring your business back to where it needs to be?

The online world holds so many opportunities, so where to start? We have great news. With WEBPRO Estate, we know exactly where to begin. We understand property services and we understand marketing. With our creative team, it’s win, win!

The process

The process begins once a visitor has found your company through one of your marketing channels – your website, social media page or blog, for example. They then click on your call to action (CTA) – a button, image or message designed to inspire action.

This click takes them to an online landing page (or somewhere on your site), which is created to secure important lead information in return for something being offered. Let’s say an ebook on selling a home that you’ve recently written. Whatever it is, it needs to be something of value; something they feel is worth submitting their details for. On their completing the form: you have a new lead.

The lead form

The type of information that you might want to glean from the form will depend very much on your marketing objectives. As a general guide, we suggest keeping things simple to make it easier – and, importantly – more appealing for your prospective client to complete.

Basic details such as their name, email address, company and role (if applicable), country or region are all sensible.

Keeping the needs of the prospect at the heart of your online lead generation efforts is the key to success. This, and making sure that you have the necessary information you need to be able to contact them when the time is right.