Worthy content suggestions for estate agents
Not everyone realises that search engines rank website pages - not whole websites. Each of your website pages gets ranked among similar pages on competitor websites, which either leaves yours in easy view to generate lots of readers, or out of sight. There are several aspects to each page that will put it in people’s line of view or not, but one of the most important is the content on the page.
If you need help creating and adding website content to your estate agency website, WEBPRO Estate can help. We offer extensive website content creation services exclusively for your industry!
What is website content?
It’s easy to assume that website content is simply the written text on your website. But that’s not the full story.
The written text is important and should encompass relevant SEO keyphrases. These are the words, phrases and questions that your target market most often searches online. If your website pages can speak how they type, you’re more likely to be put in view on result pages.
Website content also includes images, videos and interactive tools. These are ideal for estate agency websites when people want to budget for their purchase. All of these content strands come together to make your website content.
Looking beyond words
The best website content includes high-quality images and videos to provide the reader with digestible information. A wall of text is likely to put people off and increase your website’s bounce rate.
But estate agents have a unique opportunity to add more interaction to their website using online calculators. They can add a wide range of online tools like these to help property buyers, renters and even landlords access valuable information, such as stamp duty calculators and mortgage repayment calculators.
WEBPRO Estate creates bespoke online calculators. Our team is just a call away if you want a calculator tool added to your site!
Consider an FAQs page
An easy win when creating quality content is to add a dedicated FAQs page or include FAQs on your existing web pages. FAQ sections are worthwhile additions because:
- They provide real value to readers who need to know this information. Navigating the property market can be a daunting prospect, especially for first-time buyers. Your FAQs section can keep people on your site longer and provide them with useful information.
- FAQ sections are great for your Search Engine Optimisation (SEO), especially in the property industry. There is a large volume of questions being asked about buying, renting and investing in property. If you can answer these questions concisely and effectively, you could win featured snippet spots on search engines and generate lots more traffic.
Keep your content fresh
Estate agency websites are some of the best at updating content regularly. This usually happens naturally when properties get snapped up. But you should still be updating the website pages that don’t include time-sensitive content, such as homepages, service pages and even blogs and guides.
As we mentioned at the start of this post, search engines rank individual pages, so each page needs special attention and each page needs its content to be updated regularly. Statistics show that pages with regularly updated content get ranked higher than those that don’t receive updates.
Every few months you should be reviewing your content and making adjustments based on industry updates. Even small changes can make a big difference over the long term because it keeps all of your site relevant.
No time to produce quality content?
We get it – you haven’t got time to be creating and updating high-quality content when you have a business to run. You can always outsource your content creation and any other creative tasks to WEBPRO Estate. As a creative agency working in the property industry, we’re perfectly positioned to complete your projects. Reach out for more information!
Recap: Website content is more than just words on a screen. For estate agents, it must also include high-quality images, videos and the use of online calculators suitable to the property market. An FAQs page can be highly beneficial if you want to generate more traffic. All content should be regularly updated, especially as industry changes come into effect.
WEBPRO Estate can help with all aspects of estate agency website content with an in-house team of designers, developers, content writers, videographers and SEO experts.
P.S. Want a monthly blog covering the latest news in the UK property market? We can provide monthly blogs and upload them to your site!
