Website functionality is becoming more advanced. Innovative software solutions are replacing the same old out-of-box offerings which results in better and more unique websites. One industry you can see this play out is in the estate agency sector. Businesses in this arena are taking advantage of website software that have a range of benefits, but not all the products out there cut the mustard. We know this from speaking to our current estate agent clients and because we create in-house bespoke estate agency software solutions.
What is estate agent software for a website?
Estate agents have unique website requirements because their website often has to interact with other platforms. This means estate agents need unique functionality from their site, typically fulfilled through a range of specialised estate agency software solutions.
One of the most common examples of estate agency software allows the website to update in sync with property listings elsewhere. For example, your estate agency may have its properties to let and for sale listed on national platforms like Rightmove and want the updates to these listings to be automatically reflected on the business’s own website without having to manually make changes.
The problem with most estate agency website software
We recently interviewed one of our long-term clients, Lyndon, who part-owns a series of estate agencies across the south of England. He told us about his frustration in trying to get website software for his estate agency and explained that the solutions available haven’t been made with the input of estate agents.
Lyndon told us that the end product is website software and functionality that causes business processes to change, rather than software that assimilates with existing processes. In other words, there is no scope for customisation. When Lyndon has asked people in the past to change the product for his website, he is frequently met with generic replies thanking him for the feedback – but nothing changes.
WEBPRO Estate’s in-house estate agency solutions
WEBPRO Estate’s in-house software developers have been working on software for estate agents for a long time. In fact, the first iteration of our software began over a decade ago. Recently we have returned to developing this software to make it better than ever, with input from our existing estate agency clients. We want to overcome the issues Lyndon spoke about when we sat down with him so we can offer trailblazing website solutions for our estate agency clients.
Is WEBPRO Estate’s software customisable?
Yes, the software we create for all estate agencies will be fully customisable. We may not be able to recreate our work for you overnight, but we’re committed to making our software work for your business rather than making you work to make it align with you. Contact our team now to discover more about what we’re launching soon.
