No blog? No problem! 

When designing semi-bespoke or bespoke websites for an estate agent, we always ask the client if they would like us to add a blog section. Sometimes the estate agency business will respond by saying they don’t need one, or that a blog would be too much trouble. 

But can estate agent websites still be successful without a blog? Maybe - but there are many reasons why estate agents do in fact need a blog. Let’s discuss.  

So, do estate agents need a blog? 

If you look at the most well-known estate agency websites nationwide, and probably the best in your local area, they all have something in common. You guessed it! 

Aside from a professional and functional website, they have an active blog and publish industry updates and answer common client questions regularly. This isn’t a coincidence. They incorporate a blog into their website to enhance their brand image and to generate more website visitors.  

Let’s dive into the details… 

Why do estate agents need a blog? 

Estate agents need a blog so they can portray themselves as an authoritative voice in the industry. By posting blogs about contemporary topics and the latest changes in the rental or home buying market, they can present a professional image to the local community, who will then have more confidence in their services.  

A blog can also include links to your services and listings, i.e., other website pages, which can redirect readers to pages that may warm leads and start new enquiries. 

For most businesses, creating a blog and putting it out there is not the end goal. The goal is to get people to notice the estate agency business and to increase its credentials among its target audience. The blog section is just a vehicle to achieve these aims.  

The SEO benefits of a blog 

The reason blogs become a vehicle to expose your brand and gain recognition is because they are influential in making your website visible.  

Blogs have the potential to be ranked high on relevant Search Engine Result Pages (SERPs) by Google, which could send more visitors to the blog. For example, if you write a blog explaining a new legislation change for landlords, landlords may search relevant questions about this change and end up on your website.  

Thus, by creating blog content your estate agency website has the ability to attract more attention. But it should be noted that writing a blog that gets noticed requires the implementation of SEO techniques, such as keyword research. It’s all about quality and strategic written content. 

“I haven’t got time to write blogs!” 

You’re busy with viewings and handing over the keys; you haven’t got time to be researching and writing blogs and uploading them to your site.  

If this sounds familiar, you could always outsource blog writing to a creative agency that is also well versed in SEO. Although this will be an added expense to your online marketing, well-written and SEO-optimised blogs could make a huge difference to website traffic and business growth, making them worthwhile.  

If you already send newsletters to subscribers, you could even recycle the content for both purposes. But never reuse the same blog content on more than one website as this could harm your SEO ranking.  

WEBPRO Estate’s blog writing service 

WEBPRO Estate offers a blog writing service to all estate agency businesses. We can create SEO content for your blog on a wide range of subjects. You give us the instructions and we do the research and writing. We have dedicated copywriters with extensive experience writing on the property market and related topics.  

Contact our team to discuss outsourcing blog writing to us. We can even upload the blogs to your site if you want to take a completely hands-off approach.  

Recap: Scores of estate agency businesses choose not to include a blog when we design their website. But the most successful national estate agency websites do in fact include a blog and publish often. Blog posts can help establish your authority in the industry, gain more website visitors and redirect readers to service pages or listings. You don’t have to do this alone, and you should use a creative agency that can assist with SEO optimisation.  

P.S. Not everyone knows about the WEBPRO Estate blog writing service for estate agencies. Outsource your blog writing to us and receive SEO-optimised content that gets noticed.