As busy estate agents, creating regular blog posts is probably way down the list of your priorities. You’ve got more important things to do, like selling properties. But did you know blogging can actually help you sell more? The power of blogging is undeniable. Research shows it can increase leads by 67%. And drives more traffic to your website.

Interested to learn more? Read on to discover why blogging should form a major part of your content marketing strategy. In this blog, we will explain how regular, frequent blog posts can help your estate agency business to thrive, even in today’s challenging climate.

The benefits of blogging for estate agents

• Blogs build trust, authority and engagement with your audience

The property market can be complicated. But you understand it inside out. By creating regular blog posts you’re demonstrating your expertise and authority within the industry. When you create informative content, potential buyers will be interested in reading your blogs to learn about the local property market. By positioning yourself as the expert you are, you can build powerful relationships with potential clients looking to sell and buy property. It’s an important way to build your brand in the property industry.

• Increases your visibility

By maintaining frequent, regular blog posts and creating fresh content, and then posting it on your website and social media platforms, you’re increasing your online visibility in your marketplace. Myriads of people could see your content, even if they’re not necessarily looking for your services at that moment in time. But one day they may need your services. And you will be at the forefront of their mind as they’ve seen informative and engaging blogs from you over a sustained period.

• Helps with SEO

Creating unique, informative content that is optimised for your target keyphrases can significantly improve your website's SEO and visibility in search results.  Focus on providing value to your readers and addressing their search intent. The ideal content length depends on the topic's complexity, but you should ensure it is informative and comprehensive.

• Sets you apart from the competition

Many estate agents don’t have a blog so don’t reap the benefits from this highly effective form of marketing. Blogging will set you apart from other estate agents that don’t blog. It also helps with networking and partnership potential. By creating informative and valuable content, you attract like-minded individuals, such as mortgage brokers and even other estate agents in non-competing areas.

What to blog about?

To help generate high-quality leads, it’s important to produce unique, high-quality blogs that clients and prospective clients want to read. Here are some ideas on the kind of topics you should include:

• Are you having a hard time shifting a particular property? Or have you got a property listing that falls into the luxury property market? You could create a blog about unique homes and feature that property on it. Write about the local area highlights, including schools and nearby towns. By sharing it on your website and social media platforms, you are more likely to reach the right audience, which could increase the number of leads and the chance of selling it.
• Informative ‘how to’ guides covering topics such as ‘how to prepare your home to sell’ and ‘checklists for buyers’ will be popular.
• Blog about industry news relating to the property market such as local house price trends and challenges. These types of articles should include insightful comments on where you expect the property market to go in future. This will build your authority and position you as the expert.

Don’t worry if you don’t have time to blog, most professionals don’t. But that doesn’t mean you can’t reap the benefits. Contact WEBPRO Estate today and let us manage your estate agency blog for you.