Some estate agencies include an FAQs section or an FAQs page on their website, while others don’t see the value. But there are many reasons an estate agency should be including FAQs on their site – and we’re here to discuss them in detail. Uncover the true value of website FAQs below, or get in touch with WEBPRO Estate for more info or a free quote.

Provides value to website visitors

FAQs provide readers with key information that they need to know. It allows the user to conveniently access concise and valuable information as quickly as possible, which could materialise into an enquiry or sale. Otherwise, the reader may have become frustrated or confused and left the website to search for another option. Not many people buy and sell property frequently, so they’re more likely to rely on the answers on FAQs pages than in other industries.

These additions also keep people on your website for longer, which reduces something called a website bounce rate, i.e., how quickly people leave your website without taking action. Research has identified a correlation between websites that feature on Google’s first page and lower bounce rates, which suggests an SEO benefit. We’ll return to the other SEO benefits of an FAQs section later.

Saves precious business hours

By providing answers to the most asked questions, you can reduce the number of similar enquiries you receive from leads. This reduces the amount of time your staff spend answering the same emails and calls, which therefore saves you precious business hours that could be used on other important tasks.

Another way of combatting this issue is to add a live chat feature to your website. This is where an AI customer service agent will answer website visitor questions with a high degree of accuracy and possibly point them to relevant web pages or take their contact information to continue the sales funnel. WEBPRO Estate can also help add a live chat feature to your website if preferred.

FAQs are an SEO opportunity

FAQ sections are a fantastic opportunity to add SEO keyphrases to your website content. These are the phrases that your market frequently searches and will therefore increase your chances of featuring high on search engine result pages (SERPs).

Some of the most searched SEO phrases in the housing sector are actually questions, making an FAQ section ideal for adding SEO content to your website. You may want to consider adding relevant questions that feature in SERPs’ People Also Ask section as well!

Internal linking opportunity

Lowering your bounce rate and adding SEO keyphrases aren’t the only SEO opportunites offered by an FAQ page. You can also use this content to refer to your services and place internal website links between FAQ answers and relevant web pages. For example, you might answer a question asking How long does a property appraisal take? and then link to your property appraisal service page.

Google recognises this and it adds to your overall SEO performance. And let’s not forget, adding links also provides further value to the reader, which increases the chances of more high-quality enquiries.

Where to add FAQs to your website

You can add an FAQ section to your website in different ways. Some people dedicate an entire web page to their FAQs. But if this causes a long list of questions that look off-putting to users, you may prefer to add multiple FAQ sections on different pages throughout your website. When you add sections rather than an entire FAQ page, these sections usually appear halfway down pages, or right at the bottom of the page.

Recap…

Some estate agencies are missing a trick by not adding FAQs to their website. There is real value and low-hanging fruit to be picked by simply adding FAQs. The benefits are:

• Increased value to readers, which can lead to higher-quality enquires 
• Reduced wasted business hours answering the same questions 
• Several SEO benefits, including a reduced bounce rate, SEO keyphrase opportunities and internal linking opportunities

WEBPRO Estate Knows

It’s not just about having an FAQ section. WEBPRO Estate understand that the layout is so important to making your FAQs a success.