An estate agency relies on constantly attracting new clients. In the modern digital world, that means having an online presence, specifically your website. You don’t have long to make a great impression; the average visitor will stay on your website for approximately 50 seconds. That’s how long you have to encourage them to stay.
Your website needs to look professional and be easy to navigate. However, it’s the personal element which wins people over. Your agent profiles establish a personal connection, specifically establishing trust and building a relationship. This ultimately convinces buyers and sellers to choose your estate agency over a competitor. To sell properties, your agent profiles need to demonstrate credibility, experience and expertise.
Here's what your agent profiles should include:
An image
They say a picture paints a thousand words. Your agent profile image is instrumental in establishing trust. The image should be one where you look professional, relaxed and approachable. You should be smiling with your eyes open and looking directly at the camera. This tells the visitor you’re confident, know what you’re doing and are friendly. These are essential elements if you want to appear credible and gain a potential client’s trust.
Mention qualifications
It’s worth mentioning your qualifications and property sales experience. You should also emphasise your local area knowledge and, if true, that you live in the area. If possible, add a line about any specific skills that help you sell houses.
However, it’s important not to don’t dwell on numbers as this won’t mean much to site visitors.
Personal elements
Perhaps the most important part of your agent profile is the personal touch. You need to include a few hobbies and interests, perhaps a reference to your family. Remember, the personal elements are how you connect with your website visitors. If they feel you have something in common, they are more likely to use your services.
The key with your profile is not to just list personal habits, but to let your personality show.
Getting your agent profiles right
An agent profile on your estate agency website should be easy to locate. They won’t be on your home page but there should be a clear and prominent link to them. This will capture visitor's attention and their curiosity.
Well-designed agent profiles can convince a visitor to become a client. At the very least, they are the start of your sales funnel, capturing visitor’s attention and encouraging them to contact you. Of course, you need a subtle call-to-action at the end of the profile, making it easy for people to take the next step. From there, your marketing team can gradually convince them to use your service. It’s a low-cost, yet highly effective marketing strategy.
