What type of online marketing is best for estate agents?
Estate agents have a unique job when it comes down to marketing their business and services; there are layers to how they market. In fact, an estate agent works as a marketer too.
Unlike other businesses that just have to market their own products or services to generate attention, an estate agent’s job is to market property for their client, which in turn markets their own business in somewhat of a meta marketing process.
A client-first approach is very beneficial when it comes to online marketing as an estate agent.
Don’t cut corners on listings
If estate agents can effectively market their clients’ properties for rent and sale, they simultaneously market for themselves. This means they shouldn’t cut corners when it comes to the listing on their website. Estate agency listings should include:
- Professional images and even virtual tours
- Written content that stirs emotion and “sells”
- Listing layouts that are functional and convenient for users
This is one of many reasons why industry-specific estate agency website services are advantageous, especially from agencies that also offer copywriting and photography services.
Add property alerts to your site
Creating effective property listings is not the only way to market effectively for clients. There is specific functionality that developers can include on a website to promote relevant properties to those actively seeking a new home or rental - namely property alerts.
A property alert is an automated email sent to previous website users informing them of a new listing that matches their previous search criteria. Property alerts continue to engage your target market after they’ve left your website. WEBPRO Estate can include property alerts within any estate agency website development.
Long-tail SEO keyphrase research
Once you have a professional and functional website, you need to fill it with words. And some of those words must be long-tail SEO keyphrases.
A long-tail SEO keyphrase is a specific phrase that people are searching online. For example, “2 bedroom house for rent Fulham” is a long-tail keyphrase that might be searched a lot online. Compare this with “house for rent”, which may also be searched a lot but is going to have a lot of competition with the biggest property portals online.
By researching the most searched and relevant long-tail keyphrases for your estate agency (probably based on location), and then adding these keyphrases to your website content, you can generate more clicks over time. You will need to invest in SEO keyphrase research services for the best returns.
Marketing your own services
Of course, estate agents will need to market themselves and their services directly, especially to target landlords and those who want to sell their property through you. This may be marketing low or no fees to sell a home or additional support to new landlords.
There are many online marketing options available, such as:
- Google Ads with landing pages
- Social media advertising
- SEO Blogging
- Email marketing
Online marketing services for estate agencies
WEBPRO Estate offers a wealth of online marketing services for estate agencies across the U.K. and beyond.
Our team will discuss your business aims and suggest the most advantageous online marketing strategies for you. We’ll devise, implement and monitor your online marketing to maximise a return on investment. We can even include marketing strategies into your website design.
Speak with our in-house online marketers to discover the details!
Recap: Estate agents are in a unique situation where they must market someone else’s product (a home) to market themselves – but not exclusively. The best ways to achieve a client-first marketing approach is in the way a website has been designed and by not cutting corners on website content, such as photos, videos and SEO copywriting. However, estate agents must also market their own services directly to attract new landlords and property sellers, which can be achieved using a combination of orthodox online marketing services.
P.S. WEBPRO Estate offers a selection of online marketing services within and outside of our website design and development services. We can even offer online marketing for estate agents that have never used WEBPRO Estate before!
