An estate agency website is not just for listing your properties and sharing a little bit about your history and your team. Your website has the potential to do a whole lot more than that and here we want to talk about why you should be using your website to post local information.
But first, a little bit about what local information actually is. This can vary from area to area and by estate agent, however most commonly, it’s generally information about the areas you sell properties in. Anything from average house prices and property types to demographics, local schools and even your favourite restaurants. It’s about giving the reader a feel for what it would be like to live there.
It adds value
If someone is looking for property in a different area from their current home, they are unlikely to know the area well. Adding local information, such as local facilities, will help any potential buyer identify whether the area is likely to suit them.
The greater a buyer’s knowledge, the more likely it is they will purchase a property from you. It’s not just because they can see what is in the area, it’s also because your local knowledge will help show them you’re local and know what you’re talking about, fostering a sense of trust. The same is true for sellers, they need to feel that you’ll be actively trying to sell their property. That’s much easier for an estate agent living and working in the area.
Boost credibility
Local information, particularly unique facts about the area, help to show both visitors and search engines that your estate agency is locally based. This inspires confidence in your service and will establish you as an authority in the area. That’s essential when trying to connect with potential clients. When they feel they can trust you, they are more likely to do business with you.
Holds their attention for longer
An added bonus of sharing local information on your estate agency website is that visitors are likely to stay on your site for longer and may even come back to see if you’ve added anything else. The more invested a visitor is in your business, the less likely they are to visit a competitor and the more likely they are to get in touch with you.
This all has the extra added bonus of helping your rankings – search engines like to see you adding value to website visitors. If they are staying on your website and, even better, coming back for more, it’s a real indication that you are doing that and you may be promoted so others can see how great you are.
