The UK property market can move fast which is why most estate agencies use online portals to quickly upload and remove property listings for sale and rent. There are even some sophisticated solutions to automate the whole process for estate agents, saving them considerable business hours each week.
But away from the usual property portals, what other methods are there to advertise properties? We discuss some of the alternative options which may be especially beneficial for smaller estate agencies trying to gain an edge over bigger rivals in the area.
Social media property advertising
Leveraging social media for property advertising has become a common practice in the housing market. If your estate agency isn’t already taking advantage of social media advertising, then it’s missing out.
Platforms like Facebook, Instagram and LinkedIn offer an easy route to showcase properties to a large and diverse audience. Using professional photography, engaging videos and compelling narratives, estate agents and property developers can captivate potential buyers or tenants quickly through their social media channels. There is even a new trend on platforms like TikTok whereby estate agents can market a property to mass audiences in a short 30 second video.
The biggest advantage of social media advertising for estate agents is its targeted nature. These adverts all have precise audience segmentation, ensuring that property adverts reach individuals based on their location, preferences, demographics and interests. Moreover, interactive features like live property tours, Q&A sessions and virtual open houses enhance engagement, providing an immersive experience that is convenient for all parties – agents, sellers, landlords, buyers and renters.
Owning a professional website
Owning your own professional website is another fantastic way to advertise properties independently. And again, there are sophisticated website additions that can make the process of uploading and removing listings almost effortless. As most people search for properties to buy or rent on their smartphones, the website must be fully operational across device types and screen sizes. A side benefit of using your own website to advertise properties is that it creates an opportunity for the type of website content that Google values and rewards.
WEBPRO Estate’s property marketing services
WEBPRO Estate can provide website design and online marketing services for estate agents, including targeted social media advertising across a range of platforms. We’re based in London but serve an international client base through remote servicing. Our content specialists can even help with the creation of property listings to provide all you need under one convenient roof.
